As mentioned by marketing teacher, Neil Patel, 72% of marketing professionals assume branded material is a lot more reliable than promoting in a magazine; 69% claim it’s better to direct-mail advertising and Public Relations.” With that being mentioned, one particular essential aspect of digital marketing and branding is to discover all the opportunities, or real estate, readily available for you to improve and scale your brand.
For instance, when producing visuals or even digital initiatives, the computer or laptop display, e-mail headline, social media network or mobile phone presents pre-formatted image measurements and also dimensions to work with. They offer you a pre-sized area to fill out with your branding, message, and images just about any way you please.
When you are organizing a gathering, it’s necessary to make certain you are really making use of each and every approach possible in order to grow your brand and take full advantage of return on investment (ROI). You could have a pre-designated area offered, however that should not be all you think about in terms of real estate.
And now more than ever, it is necessary to discover and maximize each one of your branding possibilities for event marketing. You could think about including your logo to name tags, having a branded streamer here or there, or imprinting your logo on napkins or drinkware– however what transpires with your branding right after the big event? Is it achievable to broaden your branding into real estate past your event? The response is a resounding “yes!”.
With today’s society, we are inclined to share and upload pictures whenever we’re having a good time, that’s the general explanation social media was created. #FoMO or the Fear of Missing Out is indeed a real and motivating force. Put simply: a lot of people never forget experiences when they are having shared, collective fun while enjoying a party or event.
You might be pondering, “Well, folks can certainly take pictures at our gathering and share it on their social media networks or with coworkers.” And that’s most likely a safe assumption.
Still, can you extend your marketing and branding well beyond an event, merely by organizing a photo booth? Why not take advantage of the real estate of their pictures? Besides, depending on your guests’ selfies probably isn’t really within your brand name’s best benefit. Here are a few reasons:
We have probably all judged someone’s selfie that did not appear so awesome.
Some people retake photos for what seems like several hours right before they eventually have one semi-decent photo. And even celebrities like Nick Viall admit their selfie game just isn’t as compelling as it appears. In the case that you depend on your visitors’ selfies, you’re not really ensuring a high-quality, unforgettable, and thrilling photo experience.
You are taking on the risk of forfeiting branding possibilities on social media.
Social platforms enable you three possibilities to add branding (as well as earn value from) a post.
They would include things like:
- the venue of your occasion or company under the poster’s social media handle
- your event’s or business’ hashtag on the side of or under the photo
- your business’s social media handle somewhere in the post text
Therefore, with a little possibility of your visitors taking relevant selfies, incorporating the location, keeping in mind your social media handle, and including an applicable hashtag, it’s not actually worth banking on guests to truly do much for you in the marketing and branding department. Anyway, you want them to be enjoying your event and having unforgettable fun– not spending more time on their phones.
A photo booth delivers entertainment for your visitors. It offers your guests a little something to do between all of the various other activities at your event. It likewise really helps start the ball rolling and relax everybody up.
It is customizable. You have the capability to make sure your branding and messaging is presented specifically the best way you would like it to be, while also featuring uniformity across every single picture.
Your visitors receive a party gift. Who doesn’t appreciate party favors? Permit your guests to take away their momentous moment.
For you next event, make sure that you are maximizing all of the branding real estate at your disposal. Providing your invitees with a cool activity, as well as a take-home party favor, is a win-win for both your branding and your visitors.
If you are all set to deliver memorable fun and increase your marketing and branding real estate at your next event, contact us, we ‘d love to help!