If you are holding an event to push for brand awareness, reach out to new customers and collect important data, then the photo booth is the perfect tool for you to do all your requirements. Not only does a photo booth offer a low-cost, yet effective solution to marketing and promoting your brand, it also offers a value added solution for social media channels and audience reach for your company. Here is how.
Social Media Mileage
On corporate events, not only do guests have fun in your branded photo booth, they also have the extended fun of sharing their photos with your brand online after your event. This will take your viral to friends of friends on Facebook via Twitter and all of the other popular social media channels. Because all the photos are uploaded, it is a great marketing tool to get more likes to your Facebook page, increasing your brand awareness.
Creating Lasting Impressions
Your guests’ perception of your brand can help make the brand and the business’ bottom line. It is then important to give them a strong brand association. By having a branded photo booth, this enables your guests to have a positive perception and also have them take away these impressions in the form of their photo booth shots. After the event, you are guaranteed that these photo prints are seen by co-workers, family and friends, making your brand awareness reach go further after the event.
Engagement with customers plays an important role in the event and a photo booth gives the perfect platform to do so. Not only does the photo booth act as an attraction and a good conversation starter, it also creates a buzz around your brand. Better engagement would mean that you can talk to these customers about your offerings and create a better dialogue. Customer will feel that your brand is approachable and light-hearted which helps in data collection for ongoing engagement and interaction.
A photo booth is actually a big piece of advertising real estate that will stand out and get noticed. In effect, it is advertising your brand loud and clear with a great impact. It will also help attract interest wherever it is utilized. For example, in shopping malls and on streets, our branded photo booths are used to great effect by incentivizing and diverting shoppers to shop in-store and increase store foot traffic.