When it comes to experiential events, having an immersive and enjoyable branded experience is on top agenda for every event organizer. It is true that there are many ways to incorporate your brand into the overall experience, a photo booth is another great option in building brand awareness and recognition. One of the many advantages of the modern photo booth is that it is it can be virtually customized in every aspect of it to reflect your brand.
Show your logo on every photo
A picture really speaks a thousand words and having your logo on it can say even more. Ask for custom graphics such as digital border overlays or green screen backgrounds that can be used as digital step-and-repeats to brandish your logo or any sponsor’s logo. As the photos are shared to the event guest’s social media accounts, awareness of your brand will also spread easily and organically.
Wrapping up the kiosk
Experiential events are not to standard without a well-thought design. It is common knowledge that photo booths can become an awkward piece if it does not go with your theme. Customize the wrap so that it would match the overall theme and colors. Not only that, the kiosk can also become a prime ad space for sponsors or other stakeholders who would see value from having their logos displayed.
Using your own word
When considering an open air photo booth for a truly branded experience, make sure that you can customize even to the smallest details. If the photo booth rental company has a social share site, ask if they can accommodate tweaks for the copy and the graphics too.
Broadcasting your branded experience
Use a customizable social media wall that integrates with one is another great way to immerse attendees into a branded experience. This way, attendees are surrounded by a cohesive look, even while their photos and tweets are being broadcast on the the big screen via your event hashtag.
Even though photo booths play a part of the overall experience, it is a quick and easy tool to leverage for any experiential marketing campaigns. Whether it is for brand activation or a store opening, our photo booth is just perfect. Learn how we can help you with your experiential marketing campaign, contact us now!